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Let's call them transportation goals.
With 15 transportation companies, including ride-hailing apps Uber and Lyft, signing an ambitious list of "shared mobility principles" this week, these companies are promising to "prioritize people over vehicles."
The pledge, also signed by bike-share companies and other ride-hailing apps like China's Didi Chuxing and India's Ola, is about making cities livable and sustainable, meaning less pollution, more zero-emission vehicles, more shared curb space, and aligned goals with city governments, transit agencies, and other vehicles.
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