Models are posing in Hobby Lobby photoshoots

People around the United States are taking on a new challenge: photographing models in Hobby Lobby. 

They're creating gorgeous portraits with some careful posing, a lot of editing, and the craft store's stock of fake plants.

Kelsey Maggart started the trend in late January, when she took the "Ugly Location Challenge" to Hobby Lobby. Her photoshoot inspired other models and photographers to attempt the challenge.