Custom Snapchat lenses are here

Creatives, your prayers have been answered. With a new Snapchat feature rolling out today, you can finally create your own face lens.

Users can choose from over 150 templates for a lens. Once you've picked out your animal ears, headgear, and other virtual decorations, you can add custom text. Then you need to select a location for where the lens will be available, and for how long, just like the app's custom geofilters. A lens can be available in an area up to five million square feet — about 55 square football fields. 

Snapchat is also introducing new custom fonts for the text on your lenses. These include Brush, Italic, Glow, Gradient, Rainbow,  Fancy, Old English and more. Read more...