/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F759196%2F493ac86d-a87f-42a8-9e1d-26d224cd61f2.png)
Whatever you do, do not call Bumble a hookup app.
The dating app appears to be doubling down on branding itself as a destination for finding "empowered and lasting connections," rather than "hookups."
The stats behind this claim? A new survey of Bumble's users reveals that 85 percent say they're "looking for marriage or a boyfriend/girlfriend."
The survey also found that less than 4 percent of men and less than 1 percent of women on the app "are looking for a hookup," and 25 percent of users say they "went on a first date with someone they met on Bumble in the last month." Read more...
More about Online Dating, Dating Apps, Bumble, Sex And Relatonships, and Culture